Wal-Mart Stores Inc said on Friday that it began selling Apple Inc's flagship iPhone 5 smartphone at a big discount in thousands of its stores.
Wal-Mart said it is selling the 16 GB Apple iPhone 5 for $127, versus an original price of $189.97. The price is valid with a two-year contract from wireless carriers Verizon, Sprint and AT&T, the retailer added.
The offers will be available for 30 days in about 3,000 of Wal-Mart's stores, which were not identified. They are not available online, according to the retailer.
Apple has focused on high-priced, premium gadgets for many years and has strictly enforced its prices with retailers and other distributors. However, a Wal-Mart spokeswoman said on Friday that the discounts were arranged with Apple.
"We worked together with them on this," the spokeswoman, Sarah Spencer, said. "They are a great partner."
Wal-Mart is pricing the iPad starting at $399, down from $499. Beginning December 17 the retailer said it will throw in a $30 iTunes card.
Wal-Mart is selling the 16 GB iPhone 4S for $47, versus an original price of $89.97, it said.
Apple did not respond to a request for comment.
Wal-Mart's cooperation with Apple is a contrast to its relationship with Amazon.com Inc, the world's largest Internet retailer.
In September, Wal-Mart said it would stop selling Amazon's Kindle eReaders and tablets, placing a bet that consumers would be more interested in Apple's gadgets. This spring, Target Corp stopped selling Kindle devices.
[via Reuters - Reporting by Alistair Barr; Editing by Dan Grebler]
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